TTB finally goes big time

The TTB has finally caught the big fish. The TTB announced that it accepted a $2.5 million offer in compromise from Heineken.

The TTB alleged that Heineken offered BrewLock draft systems at no charge, these systems are developed by Heineken and only work with kegs from Heineken. Because of the nature of the system, retailers were obligated and induced to exclusively purchase Heineken products.

Further, TTB alleges used third parties to provide “of value” items to retailers.

Finally, TTB alleges that Heineken paid retailers that showed permissible activities such as consumer sampling, but there were no permitted goods or services purchased or received by Heineken, and the payments were actually slotting allowances.

Included is a link to the OIC.

https://www.ttb.gov/fo/compromise/2019/heineken-oic-redacted.pdf

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